Award

W9124D26FA006

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

About this data

Bounded ingest, not a census: 29,750 contract awards currently loaded (1,593 with full transaction history), per the scope in outlay.config.json. Totals are totals of the ingested set.
Dollar amounts are obligations — money the government has promised to pay, not cash already out the door. Agencies report this data themselves; the Defense Department publishes ~90 days late; the current budget year is still in progress. See methodology.
Outlay (paid-out) figures cover only awards that link between contract records and agency financial reports: for Department of Veterans Affairs, 1,648 of 5,855 reported contracts ($32.3B of $48.5B in FY2026 gross outlays) as of FY2026 period 9. Awards without a link show obligations only — that is a coverage fact, not a spending fact.
Source records republish silently; Outlay keeps its own append-only version archive from first pull onward. Post-publication revisions recorded so far: 2,258 awards (2,273 revisions). Revisions are routine (spending progresses, errors get corrected) and are not themselves evidence of anything.

Last ingest run #21 (running) started Sep 6, 2026, 12:40 UTC — 0 awards, 0 details, 0 transactions.

Recipient: DDB CHICAGO INC.
Awarding agency: Department of Defense
Sub-agency: Department of the Army
Fiscal year: FY2026
Obligated (promised): $77,568,520
Total obligation (detail): $77,568,520
Potential value (ceiling): $77,568,521
Outlaid (paid out, linked File C): no linked financial data
Signed: Nov 12, 2025
Period of performance: Nov 16, 2025 – Nov 15, 2026
Competition: FULL AND OPEN COMPETITION
Offers received: —
Solicitation: NEGOTIATED PROPOSAL/QUOTE
Pricing: COST PLUS FIXED FEE
NAICS: 541810 — ADVERTISING AGENCIES
Award type: DELIVERY ORDER

Structural flags (1)

Obligations ≥ 3× initial obligation
These contracts grew to at least three times the money they started with, through later changes. Some contracts are planned to grow; others grow past what was originally agreed.
growth_ratio=12.74 · total_obligation=77,568,520 · initial_obligation=6,087,750 · modification_count=11
Rule modification_growth, methodology v1.3.0 — definition and caveats

Transactions (12)


0	Nov 12, 2025	—	$6,087,750	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00001	Nov 20, 2025	CHANGE ORDER	$973,190	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00002	Dec 8, 2025	FUNDING ONLY ACTION	$30,783,741	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
PZ0003	Dec 18, 2025	DEFINITIZE CHANGE ORDER	-$4,311	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00004	Jan 6, 2026	FUNDING ONLY ACTION	$17,832,018	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00005	Jan 15, 2026	FUNDING ONLY ACTION	$1,041,710	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00006	Feb 17, 2026	CHANGE ORDER	$0	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00007	Feb 24, 2026	FUNDING ONLY ACTION	$18,740,820	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00008	Mar 18, 2026	DEFINITIZE CHANGE ORDER	-$426,940	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00009	Mar 23, 2026	FUNDING ONLY ACTION	$927,687	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00010	Mar 26, 2026	SUPPLEMENTAL AGREEMENT FOR WORK WITHIN SCOPE	$2,900	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
P00011	May 5, 2026	SUPPLEMENTAL AGREEMENT FOR WORK WITHIN SCOPE	$1,609,954	THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

Record history in our archive

Outlay keeps a content-hashed copy of this record from every pull. No post-publication revisions observed so far.

Aug 6, 2026, 12:45 UTCdetailfirst capture